The Rip Curl’s ‘Tip 2 Tip’ Search project is a surf trip like no other. Six-months on a boat, 21 professional surfers, a mission to explore the entire Indonesian archipelago – from one tip to the other…
A journey about discovery, adventure, adversity and the people who share the laughs along the way, Rip Curl’s ‘Tip 2 Tip’ has it all and more. From perfect waves to unlocked mysteries, feral pirates to cabin fever, from cheers and tears to fresh fish and beers.
Now, thanks to 14 cameramen, seven editors, five journalists and a handful of untitled others, Rip Curl will unravel the entire search trip online with anyone keen to jump on board for the ride.
Rip Curl will launch its “Tip 2 Tip” blog on Monday 16th Auguest at www.ripcurl.com/tip2tip.
Web users the planet over will share stories from a unique part of the trip every week until the entire project wraps up in October, 2010.
Each chapter will boast three video episodes, several photo galleries, trip stories and other random bits and pieces putting you with the crew Living The Search.
“We have created a crazy amount of content from this six month expedition, so we worked out that we’re going to need nearly three months to share all the best stuff on the T2T microsite,” says Neil Ridgway, Rip Curl International Marketing & Advertising Chairman. “The site will be a cool way for people around the world to follow the trip and get involved with some of the stories.”
Rip Curl took possession of the Quest 1 charter boat in March this year, signed on longtime surf guide Albert Taylor to lead the charge, and then rotated surfers and image-makers on and off the boat accordingly while searching every beach, reef and stretch of coastline they could find.
“Rip Curl started The Search trips for its early surf films up there in the ’90s with Martin Daly, so to take Indo Searching to the next level, we knew we had to have a boat that could just Search wherever and whenever we wanted,” continued Ridgway. “It took a lot of work by a lot of good people, but ‘Tip 2 Tip’ proved that it’s still possible to find new waves and new locations to surf – at the end of the day it’s true that the Search never ends. We also had the chance to put some of our best creative designers on board as well and there’ll be a Search inspired range for surfers to check out in 2011.”
The “Tip 2 Tip” project stars a global cast of the best RC riders including:
Follow all the action of the “Tip 2 Tip” Search project online at www.ripcurl.com/tip2tip from August 16th.
