The Surf Industry Manufacturers has named the O’Neill Psycho Freak the winner of the Image Award for the Wetsuit of the Year.

The SIMA Image Awards identify the surf industry’s most influential companies and recognizes them for their efforts to advance and grow the industry.

Chosen by fellow surf industry companies and retailers, the SIMA Image Awards are a reflection of how brands and their products are viewed within the industry, but more importantly by those selling the product to the customer.

It is no surprise then that a wetsuit like the revolutionary ONeill Psycho Freak (with its XDS-Air neoprene) has come out as one of the suits that has pushed the boundaries of surfing just that little bit further.

Unlike traditional cold water wetsuits that utilize thicker neoprene, the Psychofreak with O’Neill’s unique XDS-Air neoprene, a complex 3D structure of rubber and trapped air components, provides increased insulation similar to a double paned window without additional thickness or restriction.

The latest models are firm favourites with our customers at The Wetsuit Centre – the ONeill Psycho Freak 3.5mm 2010 and O’Neill PsychoFreak 4.5mm Winter Wetsuit 2010 have all been flying out the doors as the days have started to get a little colder.

We haven’t had a really cold spell yet down here on the South Coast – but we expect the O’Neill PsychoFreak 5.5/4.5mm Hooded Winter Wetsuit2010 to be a firm favourite.

All three of the suits feature :-

• Krypto Knee Padz
• XDS Air FIREWALL
• XDS Air Neoprene lined with O ´ Neill´s water-wicking insulative jersey.
• Z.E.N. Zip Entry with contortionist seamless shoulder (U.S. Patent #5,898,934)
• 2x Fluid Seam Weld
• 2x Super Seal Neck

O’Neill’s new XDS-Air Firewall is more insulating and water wicking than ever and for 2010 O’Neill have put this state-of-the-art insulating neoprene in the chest, back and in the lower core panels.

The O’Neill Psychofreak Winter Wetsuits takes you beyond warm, beyond flexible and beyond your imagination.