Billabong Bob Marley Surfwear Collection

Collaboration seems to be the name of the game at the moment. We have seen the major surf brands go this route before with Sony signing a deal with Billabong to create the Sony VAIO W Billabong Netbook – and more recently they teamed up with the band Green Day to release the Billabong Green Day Mass Hysteria Boardshort .

One World, One Love

Well, Billabong have done it again. This time they have announced an exclusive deal with Marley & Co to present The Billabong X Bob Marley Collection.

Ziggy Marley, son of the late Bob Marley was excited with the news:-

I love it! The collection is cool and conscious,” as it takes into consideration the environmental sensitivities that have been used in this collection.

“Hanging on the beach after a surf, listening to Reggae is part of the surfing culture no matter where you are in the world,” said Graham Stapelberg, VP of Marketing at Billabong USA.

“Bob Marley’s music is timeless – and a natural fit for Billabong.”

His songs fuse social awareness, irresistible reggae beat and cultural relevance into a celebration of life embraced universally.

Billabong is committed to the development of earth-friendly, innovative products that adhere to the Marley family’s core values: Equality, authenticity, and sustainability. Or as Bob might put it: “Make way for the positive day.”

The Billabong X Bob Marley Collection

The Bob Marley Surf Collection consists of boardshorts, tee shirts, tank tops, and selected accessories, the line reflects the energy, passion and fun that infused Marley’s life.

The whole collection is made using premium recycled and organic materials, supporting environmentally safe products. This means less pollution, with superior quality, function and performance. The collection will be marketed in store, online and print.

The collection will be available Feburary 1st, 2011.

Billabong x Bob Marley Collection Gallery